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Partners & resellers

For people who already have the school relationships

If you sell to schools in your region — hardware, stationery, IT services, tuition software — the product is the easy part. This is a programme for the harder part: margin you can plan around, implementation revenue you keep, and technical answers from someone who knows the code.

Apply to partner
Three tiers · No franchise fee · No exclusivity we cannot honour
The group console a partner uses to oversee several school accounts
Suited to Regional IT resellers Education consultants School hardware suppliers Implementation agencies
Tiers

Three ways to work with us

Pick the one that matches what you already do rather than the one with the biggest number attached. Moving up a tier later is normal; being in the wrong one for six months is expensive for both of us.

Referral
You introduce a school; we sell, implement and support. You take a commission on the first year’s subscription. No training required, no obligations, and appropriate if schools are a side of your business rather than the centre of it.
Reseller
You sell and you implement — data migration, setup, staff training, first-line support. You bill the school directly for implementation and keep all of it, and you buy the subscription at a partner rate. This is the tier most regional partners belong in.
White-label
The platform under your own brand and domain, with your own branded parent and staff apps. Your customers see your company, not ours. Requires a committed volume and a demonstrated ability to support your own customers, because you become their vendor.
Economics

Where a partner actually makes money

Not on the licence margin, and any programme telling you otherwise is selling you a dream. School ERP subscriptions are a few tens of thousands of rupees a year; a percentage of that will not support a business. The money is in implementation and in the recurring relationship — and that is the part you keep entirely.

  • 01 Implementation revenue is yours Data migration, chart-of-accounts setup, fee structure configuration, staff training. You price it, you bill it, you keep 100% of it. We do not take a share and we do not undercut you into your own account.
  • 02 Margin on subscription, at a partner rate A real discount off list that you can build a price around, with the rate improving by tier. Annual commitments carry a better rate than monthly, which is worth knowing when you quote.
  • 03 Recurring, and it renews You keep the margin on renewals for as long as the school stays with you, not just on the first year. Retention is genuinely in your interest, which is the only way a channel works.
  • 04 Adjacent revenue you already sell Biometric devices, GPS trackers, barcode scanners, receipt printers, network setup. The software creates the reason to buy them and we do not sell hardware.
Fee configuration, a typical partner implementation task
What you get

What we actually provide

Listed specifically, because “full support” in a partner programme usually means a PDF and a shared inbox.

A named technical contact
Someone who knows the product and can answer a question about a fee-structure edge case without escalating it into a ticket queue.
Migration help on your first accounts
We do the first two migrations with you rather than for you, so your team learns the reconciliation discipline on a live account with us alongside.
A demo account of your own
Permanently populated with realistic data, resettable, so you are never demonstrating on a customer’s workspace or an empty one.
Your accounts in one console
Every school you manage in one view: trial status, health, collection, tickets and renewal dates — so a renewal does not surprise you.
Sales material you can put your name on
Proposals, comparison sheets, an implementation checklist and a rollout plan. Editable, not a locked PDF.
Deal registration
Register an opportunity and it is yours for a defined period. We will not sell into an account you registered, and we will tell you if one is already registered by somebody else.
The other side

What we expect, stated before you apply

A channel fails when expectations are only written down on one side. These are ours, and they are the reason we would rather have twelve partners who implement properly than a hundred who forward a brochure.

  • 01 You do the implementation you sold A reseller who sells and then routes every setup question to us is a referral partner on a reseller rate. If that is what you want, take the referral tier — it is honest and it pays without obligation.
  • 02 Migration discipline is not optional Import onto a copy, reconcile three figures with the school — student count, total outstanding, opening ledger — and only then go live. A partner who skips this creates a support problem that lands on both of us and a school that never trusts the numbers.
  • 03 No claims we would not make Do not promise CBSE credit transcripts, facial recognition attendance, or return filing. Our own pages state what the software does not do; a partner promising otherwise costs us a customer and you a reputation.
  • 04 Renewals are the measure We look at how many of your schools are still there in year two, not how many you signed in year one. That is the number that decides tier movement.
Student data import and reconciliation, the core partner implementation skill
Territory

On exclusivity, honestly

Partners ask for regional exclusivity in the first conversation, and most vendors say yes because it closes the meeting. We generally do not, and it is worth explaining why rather than just declining.

An exclusive territory is a promise about our behaviour that depends entirely on your coverage. Grant a city to one partner and, two years later, schools in that city cannot buy the product because the partner moved on to something else — and we cannot serve them without breaking a commitment we made. That outcome is worse for everyone, including the partner who is still working the territory next door.

What we will do instead: deal registration, which protects the specific accounts you are actually working; a practical understanding that we will not appoint a second partner into a district you are covering well; and a defined review, so if coverage is genuinely strong the conversation about a more formal arrangement is one we are willing to have with evidence in front of us.

If exclusivity from day one is a hard requirement, we are probably not the right vendor, and it is better to establish that now.

Questions

Partner questions

Something not answered here?

Is there a joining fee?
No, for referral and reseller. White-label involves a setup cost for the branded app builds and the domain configuration, quoted in advance, because those are real one-time work rather than a franchise fee. We do not charge for the right to sell.
What margin do you offer?
A real discount off list that improves by tier, and we will quote the specific number on the call rather than printing a range here that turns out to have conditions. What is worth saying now is that the licence margin alone is not a business — the implementation revenue you keep in full is where a partner’s income comes from.
Can we bill the school directly?
For implementation, always — you price it and keep all of it. For the subscription, it depends on tier: resellers can buy at partner rate and bill the school themselves, or we can bill the school and pay your margin, whichever suits how you already operate.
Do we get exclusivity in our city?
Generally no, and the section above explains why in full. What you get is deal registration on the accounts you are working, and a practical understanding that we will not appoint a competing partner into a district you are covering well. If day-one exclusivity is a hard requirement, we are likely the wrong vendor.
Who supports the school — us or you?
It depends on tier and it must be unambiguous to the school. Referral: we do. Reseller: you handle first-line and escalate to your named contact. White-label: you are the vendor and we support you rather than your customers. A school that does not know who to call is a school that leaves.
How long does it take to get productive?
Two to three weeks for a reseller: a week to learn the product properly on your own demo account, then your first two migrations done alongside us. The skill that takes longest is not the software — it is the reconciliation discipline during migration, which is what separates a partner who creates renewals from one who creates tickets.
What if a school we introduced approaches you directly?
If you registered the deal, it is yours and we route it back to you. That is the point of registration, and it works in the other direction too — we will tell you if an account you are about to pitch is already registered, rather than letting you spend a month on it.
Can we white-label from the start?
Not usually, and the reason is your customers rather than ours. White-label makes you the vendor of record: their support, their escalations, their trust. Doing that before you have implemented a few accounts yourself puts you in front of a school with a problem you have not seen before. Most partners white-label in year two.
Next step

Tell us what you already sell to schools

Which region, how many school relationships, and whether you have an implementation team. That is enough for us to say which tier fits and what the numbers look like.

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